Last updated: 05.06.2025
1. Introduction
We care about your privacy and are committed to protecting your personal data. This policy explains how we handle personal information collected via our website: grunerfriends.com
We comply with the Swiss Federal Act on Data Protection (nFADP) and, where applicable, the EU General Data Protection Regulation (GDPR).
2. Who we are
Owner of the Website: GRUNER&FRIENDS International Ltd
Address: Bäumleingasse 18 | 4051 Basel |Switzerland
Contact Email: office@grunerfriends.com
3. What data we collect
When you visit our site, we may collect:
- IP address (anonymized via Google Analytics)
- Browser and device details
- Pages visited and time spent
- Referring website or link
- Language and location (approximate)
This data is collected automatically via Google Analytics, for website analytics purposes.
No personal data is collected via forms or signups at this time.
4. Why we collect this data
We use this data to:
- Understand visitor behavior and improve site content
- Monitor website traffic and performance
- Diagnose technical issues
5. Legal basis for processing
We process data based on:
Consent — for analytics and cookies (given via the cookie banner)
Legitimate interests — to ensure the proper functioning and improvement of our website
6. Use of Cookies and Analytics
We use cookies and similar technologies to ensure our website functions properly, analyze visitor behavior, and (in the future) support marketingefforts.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help us remember your preferences and understand how visitors use our site.
Types of Cookies we use
Necessary (consent not required) — Ensure the basic functionality and security of the site.
Analytics (consent required) — Help us understand how users interact with the site (e.g., via Google Analytics).
Marketing (consent required) — Used to send relevant content or ads, e.g., via newsletters or social media tools.
Your Choices
When you first visit our website, you can choose which cookies to allow via our cookie banner. You can also control cookies directly in your browser settings.
For more information about how we handle your data, please refer to the rest of this Privacy Policy.
We use Google Analytics to understand how visitors interact with our website. This service uses cookies to collect anonymized usage data, including IP addresses (anonymized), device information, and pages visited.
We use Google Tag Manager to manage and deploy marketing and analytics tags. Google Tag Manager does not collect personal data itself, but it may load scripts (like Google Analytics) that do.
Cookies are only set after you give consent via our cookie banner.
7. Data transfers and third parties
We do not share your personal data with third parties unless it is:
- necessary to provide our services (e.g., analytics or hosting),
- required by law, or
- you have explicitly given your consent (e.g., by opting in to a newsletter or accepting cookies).
When we do share data (such as with Google Analytics), it is done securely, under strict data protection agreements, and only for the purposes outlined in this policy.
8. Your rights
You have the right to:
- Request access to your data
- Correct or delete personal data
- Withdraw consent at any time
- File a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC)
To exercise these rights, contact us at: office@grunerfriends.com
9. Data retention
Google Analytics data is retained for 14 months, after which it is automatically deleted.
10. Changes to this policy
We may update this privacy policy in the future, especially if we add new features like forms or newsletters.
11. Contact
If you have any questions, reach out to: GRUNER&FRIENDS International Ltd
Address: Bäumleingasse 18 | 4051 Basel |Switzerland
Email: office@grunerfriends.com
